It so happened that men are considered to be the true appreciators of watches. Nearly all men seem to know all the iconic brands, their history, best models and many more details that most women would fail to remember. Or so it once was assumed. Fortunately, the cliche interests based on our gender are fading these days. More and more women see watches not just as glamorous pieces of fine jewellery adorned with diamonds but as a representation of their status and reflection of hard work and achievements. As the rise of women's social and economic status continues, our luxury goods consumption evolves, and we now expand our interests from limited-edition bags to collectable watches and raising cars. What once seemed like "rich boys' toys" has now reasonably become powerful women's shopping desires. Fine watches are among the top luxury shopping investments. Therefore, every two weeks, LFA looks into some of the world's most respectable and desirable models of fine watches. Brand new and pre-owned, we ensure that most of our selection is available to buy and is ready to be shipped worldwide. Looking to invest or just browsing, make sure to stop by!